How many of you self-publishing authors see repeated promotions of one author and the latest book by that author coming out of publishing’s Big 5 in your social media streams? I’m guessing ‘not’. You might see a few pre-release promo-s and one or two during the book’s release week, but that would be it.
On the other hand, how many of you self-publishing authors see repeated promotions by some one or another self-publishing author about their books in your social media streams? I’m guessing ‘a lot’ …unless that self-publishing author happens to be highly successful. Then, you rarely see promotions from them. What you WILL see are others sharing the news that that successful author has just released another book. And therein lies the key.
The most effective promotions are those proliferated by fans of the author, not by the author themselves. And they don’t flood your streams.
Take a clue and stop flooding your streams with self-promotional posts. It doesn’t work, and, in fact, it’s counter-productive. It just turns potential readers OFF.