Dear Website Owners Selling Something I May Decide to Try,
Don’t:
- hide your pricing;
- hit me with a persistent pop-up window requiring me to create an account, login with my Facebook account, join your mailing list, and/or anything demanding I share with you any contact information or identity information, forbidding me from exploring your products and/or services unless and/or until I do.
Do:
- prominently display the benefits of your goods or services and the cost of those goods and/or services;
- allow me to decide if I want to create an account and share my identity and contact information with you once and only if I decide to buy.
Your job and your website’s job is to convince me that you’re trustworthy, dependable, offer a worthy product and/or service. Hiding your pricing and terms of service, blocking me from information about your products and/or services unless I jump through hoops to get there is a sure way to lose me as a potential customer.