WHY!!!! (I don’t promote my books)

Posted on November 20, 2017January 29, 2021 by D. L. Keur

“Dawn, why don’t you…”

“Because it’s a waste of my time.”

“But… .”

There are no ‘but’s.

What the hell am I talking about? Book promotion, that’s what.

As an author, specifically and mostly a novelist, I write ’em — books, that is, (used to publish them, too …until the pirates pissed me off) — but I’m not interested in spending my life chasing futility, much less paying for the dubious honor of being stupid …which is what happens when and if you fall for all the bullshit out there about book promotion.

Oh, sure Number One: Release a new book, and, maybe, a past reader will care, if they see the promo, always chancy because emailed announcements get ignored, posts on social media don’t get seen, ads get missed and blocked.

Release new books regularly, as in every three months, and, yes, you’ll sell some, both the new and some from your back catalog. It’s all predicated on luck and happenstance, though. There are no guarantees.

Oh sure Number Two: Facebook advertising works and doesn’t have to cost an arm and a leg …or, maybe I should say, will cost only an arm and a leg, depending on your target demographics.

And, yes, oh, sure, Number Three: Amazon advertising works, with the same caveat as with Facebook.

Newsletters? Oh, sure Number Four: You’ll sell some books because you dun your mailing list subscribers, but you’ll also net a whole bunch of ‘unsubscribes’ in the process, people who will never, ever buy another book from you because you pissed them off by hitting their inbox at the wrong time.

Reality: A check of the numbers, especially when penciled out against time and money spent, means that you are, literally, paying for the privilege of irritating people who may be somewhat interested in your new release …maybe, but, mostly, are irritated by getting yet another “See? Look! I just released another novel” dun on their social media notifications or in their inbox.

I’m sorry, but my time is worth money, plus, I’m not interested in providing folks an extra excuse to dislike me more than they already do because I’m a mouthy, opinionated so-and-so. I especially am not interested in alienating those who do appreciate me because I am a mouthy, opinionated so-and-so, but who don’t like having me push my novels at them. And I’m certainly not into paying for people to unlike, unfriend, and unsubscribe …which is what happens, much as the “How to Sell Your Book” gurus don’t share that consequence — a real consequence!

And that brings me to the “How to Sell Your Book” gurus.

Did you ever notice that the “How to Sell Your Book” gurus never offer to use their “guaranteed formula” they claim works so well to sell your book? That’s because they know that their “tried and true” system doesn’t work. Did it and did they offer such a service, there isn’t a book author out there who wouldn’t part with 50% or even 100% of their royalties for becoming a ‘known’ author to readers. Heck, wannabees would flock to cash in on the service at 1k, 2k, maybe even 5k in USD $$$$ per book. Heck, the gurus would be rolling in the dough, wouldn’t they?

But, no. That’s not what the “How to Sell Your Book” gurus are selling …for a good reason. They couldn’t do it. Their tried and true method would not work, even for them. It’s all smoke and mirrors, and they know it. They know they’d be spending innumerable futile hours, getting way less than minimum wage trying to, no matter how many starving third worlders they employed at pennies a day to plug in their magic formulas.

Instead, they take the easy route to fame and profit. They sell their “guaranteed formula” for success to hungry-for-fame-and-profit book authors, their guarantee only valid (read the fine print) if you meticulously follow all their rules and keep at it …forever. Oh, and buy their latest how-to book, because, y’know, don’t you? The market is always changing, so you’ve got to have the latest greatest along with their previous books on the subject. (“Secret #4 referenced in book 1, secret #9 referenced in book 2… .”)

Here’s the deal: Most all the folks who claim to have the inside edge on how to sell your books make their livelihood and niche best seller fame by selling “How to Sell Your Book” books to pantingly desperate and gullible authors. Now, while some of those methods worked for the instances shown, they don’t work by the time the “How to Sell Your Book” book hits publication. It’s a done deal, that strategy only working for a few weeks, maybe months at the outset for the strategy’s originator and a handful of others who immediately copied them. After that, nope. But the ‘how-to’ formula is still saleable, of course.

Well, what about services like Book Bub and Book Gorilla?

Book Bub is expensive and a PITA to get into (See concluding sentence of paragraph below.); Book Gorilla, inexpensive. But you know who signs up to those mailing lists? Authors interested in checking out those services as a possible path to more sales. (It’s part of the sign-up process, getting you on their mailing list.) The other most notable demographic are Bargain Basement book shoppers, mostly those who read lots and lots of Big R romance. Oh, sure, Number Five: Bargain Basement book shoppers will always grab freebies and, maybe, 99 centers. But that’s it. They ain’t into payin’ for books. It’s gotta be free or dirt cheap.

Onto oh, sure Number Six: There are a minuscule percentage of readers on those Book Bub and Book Gorilla mailing lists that actually are interested in discovering new authors and are willing to actually pay for subsequent books from an author’s catalog, but those folks are rare as hen’s teeth (and, for those not in the know, hens don’t have teeth. Hence, their ‘rarety’. That’s the irony embedded in the saying.) Oh, and, PSST! Book Bub has now become the tool of Trad Publishing, don’t you know? Indies really need not apply, please.

I’ve already covered “How to be a Hugely Successful Published Author“. If you want to know my secret for promoting my books, it’s this: I occasionally and prudently advertise. I put my dead tree books in shops I know will attract buyers. And how about on the Net? My advice: Be yourself. Be active and interesting. Don’t badger people with duns to buy your books or keep announcing them over and over, ad infinitum. It’s enough to put the covers there for the seeing. Folks who become interested in you, the person, might happen to finally decide to read one of your books. And, if they like them, they might buy more of your titles.

If you seriously want to write books for a living, I suggest you either write the consistent best selling genre on Amazon — erotica/BDSM — or find some hungry non-fiction, self-help niche …like book authors seeking the magic secret to fame and fortune, then pump your books out at a rate of one every couple to three months, because, anymore, that’s about what you’re going to have to do for folks not to forget you and your books exist.

An Uncommon Market

Posted on February 16, 2017July 2, 2024 by D. L. Keur

One thing I get asked a lot via email/formmail and private message (and, now that I’ve been dragged into Quora, pestered about), concerns marketing my novels. My hand always reaches fingers through my hair at that point. Why, I wonder, are these people–people who mostly write novels that fit in popular genres that aim to fulfill the reading delights of people who prefer standard and predictable, even simple, cause and effect–ask me about this? I write to a narrow audience and very cross-genre, mostly to people who enjoy thinking for themselves and making their own decisions about what is real, what is true, and what is significant, as well as who enjoy puzzling things out, not having it spoon-fed to them. In essence, I write the kind of stories I prefer to read–where the questions and the answers aren’t apparent, where individualism and character, rather than accepted/acceptable norms, determine, not just actions, but results.

I write about life, not fantasy…though, admittedly, I usually stick to stories that end well, rather than tragically, but, then, what I consider ending well would be an ending like you find in The Last Samurai where most all the good guys get slaughtered, but hold onto their honor and integrity. Or, closer to what I write, where which side is actually good and which one bad gets blurred and that decision is left up to the reader, who I hope comes away with the idea that there’s no simplistic truth. But, yes, my novels don’t resolve in tragedy. I’m an optimist, despite my droll, sometimes snarling, tongue and slightly(?!) cynical eye when it comes to politics and human antics. I always hope for the best in life, but prepare myself to accept the worst, should it come to pass, but, honestly, in my world, the good always wins, even if and when it loses.

But I digress. Back to book, or, more specifically, novel marketing, my style.

I don’t like to be marketed to. By anyone.

I don’t like sales. I don’t bite on loss leaders that attempt to trap me into buying something else, as well. And, in fact, I’m suspicious when something is on sale, wondering why. (What’s wrong with it?!)

If an advertiser screams ‘clearance sale’, I pointedly avoid them. And you can bet that I always avoid going anywhere near a store on infamous Black Friday…and, now, Black Thursday, too.

I believe in paying a fair price for goods and services, not taking advantage of some shop or worker because they’re desperate for enough funds to pay their overhead. And, yes, I tip. Generously. …But neither will I pay exorbitant prices just because something’s popular or prestigious. Nope. I’ll take the unpopular and that which lacks prestige, so long as it’s high quality…which is usually the case, the prestigious actually shoddy in its quality. (A certain ‘high end’ car that wound up proving itself ‘lemon’, one and all, is an example, its warranty not honored by its manufacturer when new owners started to discover significant problems.)

Because I know how much I despise and avoid businesses that employ all those tactics that I mention, and because I know that readers of my novels feel likewise–it’s characteristic to their demographic group–I don’t ‘market’. I’ll advertise–judiciously–offering my ‘product’ honestly and very forthrightly, but I don’t pound the pavement, hawk my wares, beat on doors, or flood your mail with junk mail, not in the real world and, most importantly, not in virtual space.

Mine is an uncommon market, so I employ an uncommon strategy. If you write genre-normal, though, I suggest you use the most common schemes. Google it. It’s everywhere.

Old Hickory Lane novel trailer

Posted on December 24, 2016July 2, 2024 by D. L. Keur

Surprise! The One-Liner Five.

Posted on February 24, 2016July 2, 2024 by D. L. Keur

I blinked. Double blinked. Sipped coffee. Blinked again. Decided to check…. Really?! REALLY?!

“Yep,” said Amazon.com.

Blinked.

My sleeper…well, one of my sleepers, but I don’t much count the SF…actually garnered interest … and a five-star, one-liner review that says a LOT, coming from a pleased reader. YESTERDAY.

I’m still blinking. And I haven’t even released this lengthy ‘thing’ I’m doing on the novel–a thing that takes a lot of work and a lot of painstaking attention to ‘where was my intent’.

To Inherit a Murderer, (Book 1: The Ward) actually garnered a five-star review. And it’s been selling copies. Wow! Totally WOW.

Makes me happy. Because the book’s been sleeping for a good long time with only the most occasional of reader. The last review before yesterday’s was in the summer of 2015.

Now, I don’t get a lot of reviews from my readers. Not for OHL (Old HIckory Lane) and not for my C. J. “Country” James novels. They sell well, but their readers don’t review. To have To Inherit a Murderer garner a review, though, well, that’s like a MAJOR DEAL. To me.

Wow. Made my day yesterday. Unfortunately, I was so busy patching databases due to a plugin update fault that I couldn’t spend the time to gloat. So I’m gloating today.

HAPPY!!!!

Popular Misconconceptions Purposely Contrived and Cultivated

Posted on February 23, 2016July 2, 2024 by D. L. Keur

I can be a controversial irritant. I know this. Still, I have a lot of people who, while afraid to admit it out loud, totally agree with me. And, privately, they applaud me for saying what they feel they can’t. That they won’t publicly support my saying it isn’t necessarily a sign of cowardice. It is a sign of fear–fear of crowd scorning, of cyber bullying, and of ruining their smiling, online, positive images purposely designed to try to gain market traction.

Yes, I do get groans from some of them, too, even the ones who agree with me. I get outright disfriending and snarling responses, private and public, from those who don’t. But you know what? The groaners and the muck slingers don’t bother me and don’t deter me. That I irritate them tells me that I cracked the plastic veneer.

Occasionally, I get a response that bears attending. One such came from my old publicist, who still, it seems, keeps tabs on me. Lately, he sent me applause with one hand while lecturing me about inadvisability with the other hand, admittedly typing with his thumb from his Smartphone, “so I’ll make this brief.” Since I’m “in business” to sell my books, he suggests, “Wouldn’t it be prudent to rein in posting [my] opinions,” opinions that are, as he puts it, “often counter to popular misconceptions purposefully contrived and cultivated?”

That one made me blink. I immediately noticed the lack of qualifiers and quantifiers–normal. But for him to outright say what he did was astounding to me. This is a man who is, at all times, cautious in his every action, deed, and word.

‘Popular misconceptions purposely contrived and cultivated’–yes, exactly.

And why are misconceptions purposely contrived and cultivated in the public at large? Profit and power.

Sad, isn’t it? The public, the people, are being purposely fed artfully contrived misconceptions, and they swallow them whole. It’s ‘whole cloth’, completely fabricated and false, completely contrary to their best interests, proliferated by the blind who have been sold on the process. And I ain’t talking about U.S. or world politics, here, though the same applies. I’m talking self-promotion, the selling-my-book business, the World Wide Web, social media. and effective marketing strategies.

The sighted blinding the credulous.