Category: author/novelist

WHY!!!! (I don’t promote my books)

Posted on by D. L. Keur

 

“Dawn, why don’t you…”

“Because it’s a waste of my time.”

“But… .”

There are no ‘but’s.

What the hell am I talking about? Book promotion, that’s what.

As an author, specifically and mostly a novelist, I write ’em — books, that is, (used to publish them, too …until the pirates pissed me off) — but I’m not interested in spending my life chasing futility, much less paying for the dubious honor of being stupid …which is what happens when and if you fall for all the bullshit out there about book promotion.

Oh, sure Number One: Release a new book, and, maybe, a past reader will care, if they see the promo, always chancy because emailed announcements get ignored, posts on social media don’t get seen, ads get missed and blocked.

Release new books regularly, as in every three months, and, yes, you’ll sell some, both the new and some from your back catalog. It’s all predicated on luck and happenstance, though. There are no guarantees.

Oh sure Number Two: Facebook advertising works and doesn’t have to cost an arm and a leg …or, maybe I should say, will cost only an arm and a leg, depending on your target demographics.

And, yes, oh, sure, Number Three: Amazon advertising works, with the same caveat as with Facebook.

Newsletters? Oh, sure Number Four: You’ll sell some books because you dun your mailing list subscribers, but you’ll also net a whole bunch of ‘unsubscribes’ in the process, people who will never, ever buy another book from you because you pissed them off by hitting their inbox at the wrong time.

Reality: A check of the numbers, especially when penciled out against time and money spent, means that you are, literally, paying for the privilege of irritating people who may be somewhat interested in your new release …maybe, but, mostly, are irritated by getting yet another “See? Look! I just released another novel” dun on their social media notifications or in their inbox.

I’m sorry, but my time is worth money, plus, I’m not interested in providing folks an extra excuse to dislike me more than they already do because I’m a mouthy, opinionated so-and-so. I especially am not interested in alienating those who do appreciate me because I am a mouthy, opinionated so-and-so, but who don’t like having me push my novels at them. And I’m certainly not into paying for people to unlike, unfriend, and unsubscribe …which is what happens, much as the “How to Sell Your Book” gurus don’t share that consequence — a real consequence!

And that brings me to the “How to Sell Your Book” gurus.

Did you ever notice that the “How to Sell Your Book” gurus never offer to use their “guaranteed formula” they claim works so well to sell your book? That’s because they know that their “tried and true” system doesn’t work. Did it and did they offer such a service, there isn’t a book author out there who wouldn’t part with 50% or even 100% of their royalties for becoming a ‘known’ author to readers.  Heck, wannabees would flock to cash in on the service at 1k, 2k, maybe even 5k in USD $$$$ per book. Heck, the gurus would be rolling in the dough, wouldn’t they?

But, no. That’s not what the “How to Sell Your Book” gurus are selling …for a good reason. They couldn’t do it. Their tried and true method would not work, even for them. It’s all smoke and mirrors, and they know it. They know they’d be spending innumerable futile hours, getting way less than minimum wage trying to, no matter how many starving third worlders they employed at pennies a day to plug in their magic formulas.

Instead, they take the easy route to fame and profit. They sell their “guaranteed formula” for success to hungry-for-fame-and-profit book authors, their guarantee only valid (read the fine print) if you meticulously follow all their rules and keep at it …forever. Oh, and buy their latest how-to book, because, y’know, don’t you? The market is always changing, so you’ve got to have the latest greatest along with their previous books on the subject. (“Secret #4 referenced in book 1, secret #9 referenced in book 2… .”)

Here’s the deal: Most all the folks who claim to have the inside edge on how to sell your books make their livelihood and niche best seller fame by selling “How to Sell Your Book” books to pantingly desperate and gullible authors. Now, while some of those methods worked for the instances shown, they don’t work by the time the “How to Sell Your Book” book hits publication. It’s a done deal, that strategy only working for a few weeks, maybe months at the outset for the strategy’s originator and a handful of others who immediately copied them. After that, nope. But the ‘how-to’ formula is still saleable, of course.

Well, what about services like Book Bub and Book Gorilla?

Book Bub is expensive and a PITA to get into (See concluding sentence of paragraph below.); Book Gorilla, inexpensive. But you know who signs up to those mailing lists? Authors interested in checking out those services as a possible path to more sales. (It’s part of the sign-up process, getting you on their mailing list.) The other most notable demographic are Bargain Basement book shoppers, mostly those who read lots and lots of Big R romance. Oh, sure, Number Five: Bargain Basement book shoppers will always grab freebies and, maybe, 99 centers. But that’s it. They ain’t into payin’ for books. It’s gotta be free or dirt cheap.

Onto oh, sure Number Six: There are a minuscule percentage of readers on those Book Bub and Book Gorilla mailing lists that actually are interested in discovering new authors and are willing to actually pay for subsequent books from an author’s catalog, but those folks are rare as hen’s teeth (and, for those not in the know, hens don’t have teeth. Hence, their ‘rarety’. That’s the irony embedded in the saying.) Oh, and, PSST! Book Bub has now become the tool of Trad Publishing, don’t you know? Indies really need not apply, please.

I’ve already covered “How to be a Hugely Successful Published Author“.  If you want to know my secret for promoting my books, it’s this: I occasionally and prudently advertise. I put my dead tree books in shops I know will attract buyers. And how about on the Net? My advice: Be yourself. Be active and interesting. Don’t badger people with duns to buy your books or keep announcing them over and over, ad infinitum. It’s enough to put the covers there for the seeing. Folks who become interested in you, the person, might happen to finally decide to read one of your books. And, if they like them, they might buy more of your titles.

If you seriously want to write books for a living, I suggest you either write the consistent best selling genre on Amazon — erotica/BDSM — or find some hungry non-fiction, self-help niche …like book authors seeking the magic secret to fame and fortune, then pump your books out at a rate of one every couple to three months, because, anymore, that’s about what you’re going to have to do for folks not to forget you and your books exist.

 

An Uncommon Market

Posted on by D. L. Keur

One thing I get asked a lot via email/formmail and private message (and, now that I’ve been dragged into Quora, pestered about), concerns marketing my novels. My hand always reaches fingers through my hair at that point. Why, I wonder, are these people–people who mostly write novels that fit in popular genres that aim to fulfill the reading delights of people who prefer standard and predictable, even simple, cause and effect–ask me about this?  I write to a narrow audience and very cross-genre, mostly to people who enjoy thinking for themselves and making their own decisions about what is real, what is true, and what is significant, as well as who enjoy puzzling things out, not having it spoon-fed to them.  In essence, I write the kind of stories I prefer to read–where the questions and the answers aren’t apparent, where individualism and character, rather than accepted/acceptable norms, determine, not just actions, but results.

I write about life, not fantasy…though, admittedly, I usually stick to stories that end well, rather than tragically, but, then, what I consider ending well would be an ending like you find in The Last Samurai where most all the good guys get slaughtered, but hold onto their honor and integrity. Or, closer to what I write, where which side is actually good and which one bad gets blurred and that decision is left up to the reader, who I hope comes away with the idea that there’s no simplistic truth.  But, yes, my novels don’t resolve in tragedy. I’m an optimist, despite my droll, sometimes snarling, tongue and slightly(?!) cynical eye when it comes to politics and human antics.  I always hope for the best in life, but prepare myself to accept the worst, should it come to pass, but, honestly, in my world, the good always wins, even if and when it loses.

But I digress. Back to book, or, more specifically, novel marketing, my style.

I don’t like to be marketed to. By anyone.

I don’t like sales. I don’t bite on loss leaders that attempt to trap me into buying something else, as well.  And, in fact, I’m suspicious when something is on sale, wondering why. (What’s wrong with it?!)

If an advertiser screams ‘clearance sale’, I pointedly avoid them. And you can bet that I always avoid going anywhere near a store on infamous Black Friday…and, now, Black Thursday, too.

I believe in paying a fair price for goods and services, not taking advantage of some shop or worker because they’re desperate for enough funds to pay their overhead. And, yes, I tip. Generously.  …But neither will I pay exorbitant prices just because something’s popular or prestigious. Nope. I’ll take the unpopular and that which lacks prestige, so long as it’s high quality…which is usually the case, the prestigious actually shoddy in its quality. (A certain ‘high end’ car that wound up proving itself ‘lemon’, one and all, is an example, its warranty not honored by its manufacturer when new owners started to discover significant problems.)

Because I know how much I despise and avoid businesses that employ all those tactics that I mention, and because I know that readers of my novels feel likewise–it’s characteristic to their demographic group–I don’t ‘market’. I’ll advertise–judiciously–offering my ‘product’ honestly and very forthrightly, but I don’t pound the pavement, hawk my wares, beat on doors, or flood your mail with junk mail, not in the real world and, most importantly, not in virtual space.

Mine is an uncommon market, so I employ an uncommon strategy. If you write genre-normal, though, I suggest you use the most common schemes. Google it. It’s everywhere.

 

Ruffled Feathers, the Dead Wood, Entitlement, & the Right of Choice

Posted on by D. L. Keur

Whenever I open my mouth to say what I think…or, rather, type on my keyboard (because the Internet is where it happens most, now), feathers get ruffled. What I consider a common sense viewpoint is, more often than not, objected to by a specific mindset owned by those who claim entitlement to any and everything, and by those whom the entitlement claimers have brainwashed into believing their pap.That happened this morning when I posted a rather mild rant about attitudes about piracy, specifically piracy of eBooks and audiobooks–piracy of my books.

Enter the self-appointed publishing expert who, after chiding me on the use of the word ‘bullshit’, claiming it to be cursing (an antiquely Puritan viewpoint, IMO) ‘informs’ me that:

  • of course I’m wrong;
  • of course the statistics gathered from an eight-month study that I instigated last year in my private webmaster group of skilled and learned people is also erroneous;
  • of course it’s not costing anyone really–no, not at all.
  • And, he insists, after all, according to [reference] and [reference], it’s no big deal.

(Remember The Emperor’s New Clothes? Remember Stone Soup? Obviously, he has deluded himself into seeing the emperor’s clothes and thinks hucksters are heroes for tricking people into sharing their hard-earned assets with clever vagabonds.  …Remember The Ant and the Grasshopper?)

…Then there’s the gamer who somehow added 1 and 1 and got 31, claiming that I must be against friends loaning to friends.

Ah, duh, that feature is enabled on my eBooks, and you can, with a click, share your eBook purchase through Amazon with a friend or several, albeit one at a time…and Amazon is the only place I publish, right now.

Then he added that I must have a problem with libraries, too.

No, not, and never. It’s stealing I have a problem with, dufus. Jumping to erroneous conclusions that have nothing at all to do with the topic demonstrates, at least, your level of desperation to support your stance, never mind your lack of foundation.

There’s a whole generation of you–comprised mostly of youth and Gen-Y-ers, who believe you’re entitled to access anything on the Internet for free. You claim It should be free, and, one way or another, you’re trying to force it to be free. Well, it’s not free…just like the clothes on your back, the shoes on your feet, the food that you eat, and drinks that you swallow aren’t free, much as you’d like them to be. My book sales are my income.  It’s the work I do.  I should be paid for that work, and, in fact, I insist on being paid for that work. If you don’t want to pay, then go entertain yourself with one of those ubiquitous free books out there. (Psst! There’s a ton of them, with slack-skilled authors just begging you to download them, all for free. In fact, they’ll even pay you to read their books! Have at it.)

In point of fact, I’ve loaned or even given my eBooks and print books away. Yep. But that’s MY choice to do it…when and if I choose to do it, which, admittedly, isn’t often. But it’s MY choice of when to do it and upon whom to bestow my gifts–my right as the intellectual property owner. It’s also MY choice to set a price that I think is fair and reasonable…just like it is YOUR choice to choose whether to pay for the privilege of reading my novels and books. (“Oh, gads,” they mutter. “She has the audacity to say ‘privilege’!” …Yep, I do.  Because it is.

You don’t want to pay the price?

Don’t.

I’m not begging you to read my work. Not at all. The key word there is CHOICE—MY choice not to let you read my work for free, and YOUR choice not to pay my price for the privilege of reading it.  But a lot of you want to take that right away from me. You object to the very fact that it is my right, a right you don’t think that I, as the creator, should hold. You actually promote and sanction a policy that I, the creator, should be denied that right, not just nationally, but globally!

You think you are somehow owed the right to consume whatever content you want to and not be required to pay for it. And when somebody says, “No!”, you throw a hissy fit. (You should see the private messages…or should I say the private scolds and castigations I received. Too bad they weren’t posted publicly. I would have loved to share them, especially the ones decrying me as a “capitalist [c-word]”, “a selfish control freak”, and…well, we won’t go farther than that, thanks.)

I knew when I posted that editorial, I was going to get the rats, termites, and maggots crawling out of the walls.

And crawl you did.

I was prepared for that, and was, actually, quite surprised I didn’t receive more text-lashings. The few I did receive just prove my point. You’ve proven to me just how stupid and unabashedly hypocritical you are–you who demand fair wages for your work, but would deny me mine. And you’ve convinced a lot of gullible authors of that, too, demonstrating just how well the very people getting ripped off by your ‘content-should-be-free’ meme–authors who accept and even sanction it–can convince themselves that they’re so very lucky to be getting hung with a new rope, rather than a used one.

Of course, on the up side, I got nice support, too. Not so many in private messages, but in the sharing, plussing, and the few brave souls who commented.  Thanks, all.

Meanwhile, of course, the response I got allows me to separate more chaff from wheat. I love pruning out the dead wood and keeping those who hold a vital mind.

The ‘Content Should Be Free’ Mindset

Posted on by D. L. Keur

 

Most of you know that I quit publishing more books because of piracy problems. Since then, I’ve done a lot of research on the subject.

The common indie author response to this problem is (paraphrasing): “Piracy is okay, because the people who download your book wouldn’t buy it anyway, so you’re not really losing any revenue, and, besides, it’s actually good because your work is being read and you’re potentially gaining fans.”  Then, of course, there’s the ‘content should be free’ people–people who think that ‘liberating’ (stealing) intellectual property isn’t wrong, at all–that any creation that doesn’t require tangible resources should be given away, the creators not compensated except maybe for voluntarily dumping some pennies into a tin cup…if that.

To which I now, after a whole year’s worth of intense research, say ‘bullshit’!

In March of 2016, I discovered that I had over fifteen thousand illegal downloads of two of my books. (The number has gone up a lot since then, btw.)  And my numbers aren’t but a scratch to what other authors, both indie and trad pubbed have suffered, even from just a single torrent site. For just one novel, from just one site, their numbers rank anywhere from tens of thousands to hundreds of thousands of downloads–that’s for a single title. (Luckily, my books appeal to very narrow niche of readers.)

Figure that out, even at pennies in royalties per copy, rather than several dollars in royalties, like my books are set,

So, a couple of days ago, I found out that my audiobook of OHL has also been pirated, an audiobook only available, supposedly, from Audible, an Amazon company that is very keen on protecting that content…and their attempts to foil pirates still failed.

So, now, after a year of research, picking the brains of experts in encryption, licensing, and in protecting against piracy, including the top, most successful company at protecting games, at least during the game’s initial month of release, which is all they’ll guarantee, it comes down to this: There is absolutely no way to prevent piracy, not of eBooks, not of games, not of music, videos, audiobooks, artwork…nothing…when they are offered for sale online.

One expert suggests that the best answer to combating piracy is to create a better delivery service to consumers. He cites Netflix as an example of his thinking–that Netflix makes it so cheap and easy to watch just about any movie or TV program you want with their huge catalog that you don’t bother trying to locate pirated versions or pirate them yourself.  I can see the logic, but, again, I say bullshit.

My take, after a year’s worth of research, is that It’s a mindset we’re doing battle with, the mindset that says “I should be able to get it all for free, and, if I can’t get it for free, then I’ll steal it and release it to everyone because content should be free.”

I wonder how these “content liberators” would feel if someone broke into their bank account and liberated all their cash to anybody and everybody.  You can bet they’d be REALLY upset.  Well, that’s exactly what they’re advocating, that’s exactly what they’re doing and supporting with my own and every other creative artist’s intellectual property when you and they pirate it, distribute it, and when you and they download those pirated copies.

Meanwhile, I’m still working on a solution to my dilemma of how to publish and release my creations and at least net enough to live on without my husband having to put his life in jeopardy every bloody day so we can make ends meet…and, yes, I do think I’ve come up with a solution.  It will take planning, it will take effort and time, but at least I won’t feel violated by hypocritical assholes.

 

A Gathering of Rebels, science fiction > epic space opera

Posted on by D. L. Keur

Novel trailer for the epic sci-fi novel, A Gathering of Rebels by Aeros (D. L. Keur pen name). This science fiction novel is by, for, and about aliens, a space opera that will take you deep into the real cosmos. The books–there are two volumes to the epic–are available in eBook and print at Amazon here: Volume 1 (Part 1): https://www.amazon.com/Gathering-Rebels-1-ebook/dp/B00LQZM9H0/ and Volume 2 (Parts 2 & 3): https://www.amazon.com/Gathering-Rebels-2-ebook/dp/B00LQZMATM/

A Gathering of Rebels will be available in audio and in audio/visual later this year.