Self-Promotion Does NOT Work. Really.

How many of you self-publishing authors see repeated promotions of one author and the latest book by that author coming out of publishing’s Big 5 in your social media streams? I’m guessing ‘not’. You might see a few pre-release promo-s and one or two during the book’s release week, but that would be it.

On the other hand, how many of you self-publishing authors see repeated promotions by some one or another self-publishing author about their books in your social media streams? I’m guessing ‘a lot’ …unless that self-publishing author happens to be highly successful. Then, you rarely see promotions from them. What you WILL see are others sharing the news that that successful author has just released another book. And therein lies the key.

The most effective promotions are those proliferated by fans of the author, not by the author themselves. And they don’t flood your streams.

Take a clue and stop flooding your streams with self-promotional posts. It doesn’t work, and, in fact, it’s counter-productive. It just turns potential readers OFF.

 

Surprise! The One-Liner Five.

ToInheritAMurderer_AmazonCrunchI blinked. Double blinked. Sipped coffee. Blinked again.  Decided to check….  Really?!  REALLY?!

“Yep,” said Amazon.com.

Blinked.

My sleeper…well, one of my sleepers, but I don’t much count the SF…actually garnered interest … and a five-star, one-liner review that says a LOT, coming from a pleased reader. YESTERDAY.

I’m still blinking.  And I haven’t even released this lengthy ‘thing’ I’m doing on the novel–a thing that takes a lot of work and a lot of painstaking attention to ‘where was my intent’.

To Inherit a Murderer, (Book 1: The Ward) actually garnered a five-star review. And it’s been selling copies.  Wow!  Totally WOW.

Makes me happy.  Because the book’s been sleeping for a good long time with only the most occasional of reader. The last review before yesterday’s was in the summer of 2015.

Now, I don’t get a lot of reviews from my readers. Not for OHL (Old HIckory Lane) and not for my C. J. “Country” James novels. They sell well, but their readers don’t review. To have To Inherit a Murderer garner a review, though, well, that’s like a MAJOR DEAL.  To me.

Wow.  Made my day yesterday. Unfortunately, I was so busy patching databases due to a plugin update fault that I couldn’t spend the time to gloat.  So I’m gloating today.

HAPPY!!!!

Popular Misconconceptions Purposely Contrived and Cultivated

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I can be a controversial irritant. I know this. Still, I have a lot of people who, while afraid to admit it out loud, totally agree with me. And, privately, they applaud me for saying what they feel they can’t. That they won’t publicly support my saying it isn’t necessarily a sign of cowardice. It is a sign of fear–fear of crowd scorning, of cyber bullying, and of ruining their smiling, online, positive images purposely designed to try to gain market traction.

Yes, I do get groans from some of them, too, even the ones who agree with me. I get outright disfriending and snarling responses, private and public, from those who don’t. But you know what? The groaners and the muck slingers don’t bother me and don’t deter me. That I irritate them tells me that I cracked the plastic veneer.

Occasionally, I get a response that bears attending. One such came from my old publicist, who still, it seems, keeps tabs on me. Lately, he sent me applause with one hand while lecturing me about inadvisability with the other hand, admittedly typing with his thumb from his Smartphone, “so I’ll make this brief.”  Since I’m “in business” to sell my books, he suggests, “Wouldn’t it be prudent to rein in posting [my] opinions,” opinions that are, as he puts it, “often counter to popular misconceptions purposefully contrived and cultivated?”

That one made me blink. I immediately noticed the lack of qualifiers and quantifiers–normal. But for him to outright say what he did was astounding to me. This is a man who is, at all times, cautious in his every action, deed, and word.

‘Popular misconceptions purposely contrived and cultivated’–yes, exactly.

And why are misconceptions purposely contrived and cultivated in the public at large? Profit and power.

Sad, isn’t it? The public, the people, are being purposely fed artfully contrived misconceptions, and they swallow them whole. It’s ‘whole cloth’, completely fabricated and false, completely contrary to their best interests, proliferated by the blind who have been sold on the process. And I ain’t talking about U.S. or world politics, here, though the same applies. I’m talking self-promotion, the selling-my-book business, the World Wide Web, social media. and effective marketing strategies.

The sighted blinding the credulous.

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In the Span of a Rat’s Whisker Twitch

I can dream up plots and stories in the span of a rat’s whisker twitch. I can map that story out in a few hours. Writing up the draft, if I’m selfish and tell the world to take a hike, takes a few weeks. Then comes the rewrite, which can take another few weeks. I rarely get that far. I usually just park the concept in a folder on some storage media, put a printout in a groaning filing cabinet, and move on. Why? Because, honestly, most stories bore me. The ones that I may pursue, I pursue because their characters have depth and purpose, because they have intrinsic worth as individuals. I love to see them thrive.

 

Inevitability

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They float on surface tides, siphoning whatever they can harvest for free, never sharing, never giving back, never caring of those who they, in their lustful greed, are starving.  I watch them, safely protected from their undying appetites, and I marvel at their ignorance of the vortex soon to swallow them into extinction.

 

Canyon Forbes watched his streams, aware that, at any moment, he’d be told to shut them off, his duty station shifted to security.  Glad that he was ‘inside’, glad he wouldn’t be among those stranded, he wondered at the ignorance that had, decades past, permitted this kind of exploitation, and decided that he wasn’t smart enough to figure out that answer.

It didn’t really bother him that millions, even billions, would perish.  It was inevitable.  Leadership had known the consequences for a century…longer, if one believed interpretations of the organization’s founders’ writings.  And, logically, there could be no other outcome.

(To be continued…or not. I think this one is too dystopian for my liking.)

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